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Essential Marketing Tips to Sell Your Property
11 days ago
Essential Marketing Tips to Sell Your Property

Marketing plays a critical role in making your property stand out in a competitive market. From professional photography to strategic advertising, here are five essential steps to showcase your property and attract the right buyers.

1. Professional Photography

High-quality photography is essential to make your property as attractive as possible. Ensure your home is clean and tidy, the garden is manicured, and fresh flowers are in place. Schedule the shoot for a sunny day at a time when natural light flatters each room, helping potential buyers connect emotionally with your home.

2. Property Styling

A well-furnished, styled home sells better than an empty one. If your furniture is outdated or worn, consider hiring a professional stylist. They’ll provide and set up modern furniture, décor, and accessories to suit your property’s unique features, helping buyers visualise their future lifestyle. Furniture is typically rented for a specified period, allowing for an attractive, cohesive look during the sales campaign.

3. Online Advertising

With most buyers viewing properties on digital platforms first, your agent needs to maximise your property’s online presence. Major real estate sites like realestate.com.au, allhomes.com.au, and domain.com.au allow your agent to display high-quality photos, videos, floor plans, and detailed descriptions. Your agent may also utilise their own website and social media platforms such as Facebook, Twitter, and Instagram to reach a wider audience.

4. Traditional Advertising

Although online platforms are a priority, traditional advertising still holds value. Printed property listings in magazines and newspapers can reach specific audiences, particularly older buyers or locals. Letterbox drops with printed flyers can also capture the attention of nearby renters or homeowners interested in buying within the area.

5. Signage

A professional sign outside your property can attract local buyers and passersby. Your agent will ensure it’s visible from the street, displaying key details like the number of bedrooms, open times, and contact information. Well-placed signage helps your property make an immediate impact on potential buyers in the area.

By combining professional photography, property styling, online and traditional advertising, and effective signage, you can give your property the visibility it needs to attract serious buyers and achieve the best sale outcome.

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